The CMCC was established in support of the marketing requirements of various indigenous communities that had the skills for crafts making but had no capacity to market their products.

It was launched in 2003 as an initiative to expand the market for indigenous and rural crafts in order to create a regular source of livelihood for the upland dwellers and provide a venue for the continuation of their traditional arts.

CustomMade, through continuous product development and market linking, finds new niches, uses and applications for the traditional products and skills, generating income that will meet the daily requirement of an artisan and his or her family-- enough that will allow them to meet the expenses brought about by modern life such as sending their children to school, while still having the freedom to carry out their traditional way of life -- a life tied to the land and customs.